Privacy Policy

PRIVACY POLICY

  1. INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when using our website. Personal data is any information that can be used to identify you personally.

1.2 The party responsible for data processing on this website, in the sense of the General Data Protection Regulation (GDPR), is Balo. The entity responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize a secure connection by the string "https://" and the padlock symbol in your browser's address bar.

  1. DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only, that is, if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our Visited Website

  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable, in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no transfer or other use of the data. However, we reserve the right to review the server log files retrospectively should there be concrete evidence of unlawful use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, that is, after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information to a varying extent, such as browser and location data, as well as IP address values. Persistent cookies are automatically deleted after a predefined duration, which may vary depending on the cookie.

Partially, cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is processed by individual cookies we implement, the processing is carried out in accordance with Article 6(1)(b) of the GDPR either for the performance of the contract or in accordance with Article 6(1)(f) of the GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as in a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). When we collaborate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the extent of the information collected in the following paragraphs.

Please note that you can configure your browser to be informed about the setting of cookies and to decide individually on their acceptance or to exclude the acceptance of cookies for specific cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for each browser at the following links:

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) CONTACTING US

When you contact us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen in the respective contact form. This data is stored and used solely for the purpose of responding to your inquiry or for contacting you, as well as for the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry according to Article 6(1)(f) of the GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted after your request has been fully processed, provided that it can be inferred from the circumstances that the matter in question has been conclusively clarified and that there are no legal retention obligations to the contrary.

5) DATA PROCESSING FOR THE OPENING OF A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

According to Article 6(1)(b) of the GDPR, personal data will continue to be collected and processed when you provide it to us for the execution of a contract or when opening a customer account. The data collected can be seen in the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the aforementioned address of the responsible party. We store and use the data you provided for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods expire, unless you have expressly consented to further use of your data or a legally permissible further use of your data has been reserved by us, about which we will inform you below accordingly.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter once you have explicitly confirmed that you consent to receive the newsletter. We will then send you a confirmation email asking you to confirm that you want to receive newsletters by clicking a corresponding link.

By activating the confirmation link, you grant us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR. When you sign up for the newsletter, we store your IP address recorded by the Internet Service Provider (ISP) as well as the date and time of registration to trace possible misuse of your email address at a later date. The data we collect during newsletter registration will be used solely for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be immediately removed from our newsletter distribution list, unless you have expressly consented to further use of your data or we have reserved further data use that is legally permitted, about which we inform you in this statement.

6.2 Sending the Email Newsletter to Existing Customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range via email. For this purpose, we do not need to obtain separate consent from you. The data processing is carried out solely based on our legitimate interest in personalized direct advertising in accordance with Article 6(1)(f) of the GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. For this, you will only incur transmission costs according to basic tariffs. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data we collect will be passed on to the transportation company commissioned with the delivery as far as this is necessary for the delivery of the goods. Your payment data will be passed on to the credit institution commissioned for payment processing, as far as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Article 6(1)(b) of the GDPR.

7.2 Use of Payment Service Providers

  • PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—"purchase on account" or "installment payment" via PayPal, we will transfer your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer takes place in accordance with Article 6(1)(b) of the GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods of credit card via PayPal, direct debit via PayPal, or—if offered—"purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be transferred in accordance with Article 6(1)(f) of the GDPR based on PayPal's legitimate interest in determining your creditworthiness to credit agencies. The results of the credit check regarding the statistical probability of payment default are used by PayPal to decide on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values takes into account various data, including, but not limited to, address data. For more information on data protection, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data as necessary for contractual payment processing.

  • SOFORT
    When selecting the payment method "SOFORT," the payment processing is carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provided during the ordering process along with the information about your order in accordance with Article 6(1)(b) of the GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data occurs solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. For more information about SOFORT's data protection regulations, please visit: https://www.klarna.com/sofort/datenschutz.

8) CONTACT FOR REVIEW REMINDER
Own Review Reminder (not sent through a customer review system)
We use your email address to send a one-time reminder to provide a review of your order for the review system we use, provided you have given us your explicit consent to do so during or after your order in accordance with Article 6(1)(a) of the GDPR. You can revoke your consent at any time by sending a message to the data controller responsible for processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook Plugins with Shariff Solution
Additional customs duties and/or import duties are not included in the price and are the responsibility of the customer.

On our website, we use so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but are instead embedded using an HTML link. This method ensures that when you access a page on our website that contains such buttons, no connection is made with the Facebook servers. When you click the button, a new browser window opens, and the Facebook page is accessed, where you can interact with the plugins there (possibly after entering your login details).

Facebook Inc. based in the USA is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Facebook, as well as your rights and options regarding privacy protection, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.

9.2 Google+ Plugins as Shariff Solution
On our website, we use so-called social plugins ("plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but are instead embedded using an HTML link. This method ensures that when you access a page on our website that contains such buttons, no connection is made with the Google+ servers. When you click the button, a new browser window opens, and the Google+ page is accessed, where you can interact with the plugins there (possibly after entering your login details).

Google LLC based in the USA is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Google, as well as your rights and options regarding privacy protection, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/.

9.3 Instagram Plugin as Shariff Solution
On our website, we use so-called social plugins ("plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but are instead embedded using an HTML link. This method ensures that when you access a page on our website that contains such buttons, no connection is made with the Instagram servers. When you click the button, a new browser window opens, and the Instagram page is accessed, where you can interact with the plugins there (possibly after entering your login details).

Instagram LLC based in the USA is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Instagram, as well as your rights and options regarding privacy protection, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/.

10) ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. Through a cookie ID, Google records which ads are displayed in which browser, thereby preventing repeated display. The processing is based on our legitimate interest in optimal marketing of our website in accordance with Article 6(1)(f) of the GDPR.

Additionally, DoubleClick can capture so-called conversions related to ad requests. This occurs when a user sees a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the extent and further use of the data collected by Google through this tool, and we inform you accordingly to the best of our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or logged in, there is a possibility that the provider will learn and store your IP address.

If you wish to opt-out of this tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com [https://www.google.de/settings/ads], noting that this setting will be deleted if you delete your cookies. Alternatively, you can learn about cookie settings and make adjustments by visiting the Digital Advertising Alliance at www.aboutads.info. Finally, you can configure your browser to notify you about cookie placement and decide individually whether to accept them or exclude their acceptance for specific cases or altogether. If you do not accept cookies, the functionality of our website may be limited.

Google LLC based in the USA is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For more information about the privacy policies of DoubleClick by Google, please visit: https://www.google.de/policies/privacy/.

10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and, within Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to attract attention to our attractive offers through advertisements (so-called Google AdWords) on external websites. We can assess how successful individual advertising measures are in relation to the data from the advertising campaigns. Our goal is to display ads that interest you, make our website more appealing to you, and achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad displayed by Google AdWords. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and do not serve for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of AdWords customers. The information obtained through the conversion cookie is used to generate conversion statistics for AdWords customers who opted for conversion tracking. Customers learn the total number of users who clicked on their ads and were redirected to a page equipped with a conversion tracking tag. However, they do not receive information that would allow personal identification of users. If you do not wish to participate in tracking, you can block this use by disabling the Google conversion tracking cookie through your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Article 6(1)(f) of the GDPR.

Google LLC based in the USA is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For more information about Google’s privacy policies, please visit: https://www.google.de/policies/privacy/.

You can permanently deactivate cookies for ad settings by preventing them through the appropriate settings in your browser software or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=de.

Please note that certain features of this website may not be usable or only partially usable if you disable the use of cookies.

11) WEB ANALYTICS SERVICES
Google (Universal) Analytics

  • Google Universal Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files stored on your computer, which enable analysis of your use of the website. The information generated by the cookie about your use of this website (including your truncated IP address) is generally transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and excludes direct personal reference. Through this extension, your IP address will be truncated by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing occurs according to Article 6(1)(f) of the GDPR based on our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide additional services related to website usage and internet usage. The IP address transmitted by your browser within the framework of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by making the appropriate settings in your browser software; however, we point out that you may not be able to use all features of this website to their full extent. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Alternatively, instead of the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that prevents future collection by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Disable Google Analytics.

Google LLC based in the USA is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, conducted via a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID that is set cross-device. This enables the assignment of interaction data from different devices and sessions to a single user. The user ID does not contain personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID at any time with effect for the future. For this, you need to disable Google Analytics on all systems you use, for example, in another browser or on your mobile device. You can perform the deactivation using a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=de). Alternatively, instead of the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that prevents future collection by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Disable Google Analytics.

For further information on Universal Analytics, please refer to: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376.

RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING 

Facebook Custom Audience via Pixel Method

  1. This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this allows for tracking user behavior after they have viewed or clicked on a Facebook ad. This method is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.

The data collected is anonymous to us, providing no conclusions about the identity of the users. However, the data is stored and processed by Facebook, enabling a connection to the respective user profile, and Facebook can use the data for its own advertising purposes, in accordance with Facebook's data use policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to display advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing activities only occur with the explicit consent granted in accordance with Art. 6 (1) lit. a GDPR.

Consent for the use of the Facebook Pixel may only be granted by users older than 13 years. If you are younger, please ask your guardians for permission. Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.

To disable the use of cookies on your computer, you can configure your internet browser to prevent cookies from being stored in the future or delete any already stored cookies. However, disabling all cookies may lead to certain functionalities on our websites not being executable. You can also deactivate the use of cookies by third parties such as Facebook on the following Digital Advertising Alliance website: https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you have visited. The processing is based on our legitimate interest in optimal marketing of our website in accordance with Art. 6 (1) lit. f GDPR.

Further data processing only occurs if you have agreed to link your internet and app browsing history with your Google account, and if information from your Google account is used to personalize ads that you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked with Google Analytics data to form audiences.

You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/. Alternatively, you can inform yourself about cookie settings and make adjustments on the Digital Advertising Alliance website at www.aboutads.info. Finally, you can configure your browser to notify you about cookie settings and to decide individually about their acceptance or to exclude the acceptance of cookies in certain cases or generally. Not accepting cookies may limit the functionality of our website. Google LLC, based in the USA, is certified under the US-EU Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.

Further information and the privacy policies regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT
13.1 The applicable data protection law grants you comprehensive rights (rights of access and intervention) regarding the processing of your personal data, which we inform you about below:

  • Right of Access according to Art. 15 GDPR: You have the right to request information about your personal data processed by us, including the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been disclosed or will be disclosed, the planned retention period or the criteria for determining the retention period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, lodging a complaint with a supervisory authority, the source of your data if it was not collected from you, the existence of automated decision-making including profiling, and if applicable, meaningful information about the logic involved and the significance and intended consequences of such processing for you, as well as your right to be informed about the guarantees in accordance with Art. 46 GDPR when your data is transferred to third countries.

  • Right to Rectification according to Art. 16 GDPR: You have the right to request the immediate correction of inaccurate data concerning you and/or the completion of incomplete data stored by us.

  • Right to Erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data when the conditions of Art. 17 (1) GDPR are met. However, this right does not exist particularly if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.

  • Right to Restriction of Processing according to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data is being verified, if you refuse the erasure of your data due to unlawful processing and instead request the restriction of processing, if you need your data for the establishment, exercise, or defense of legal claims, after we no longer need the data for the purposes of processing, or if you have lodged an objection based on your particular situation, as long as it has not yet been established whether our legitimate grounds outweigh yours.

  • Right to Notification according to Art. 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom your personal data has been disclosed of this rectification or erasure of data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

  • Right to Data Portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transmission to another controller, as far as this is technically feasible.

  • Right to Withdraw Consent according to Art. 7 (3) GDPR: You have the right to withdraw your consent to the processing of your data at any time with effect for the future. In the event of withdrawal, we will delete the affected data immediately, unless further processing can be based on a legal basis that does not require consent. The legality of the processing based on consent until the withdrawal is not affected by the withdrawal.

  • Right to Lodge a Complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the member state of your residence, your workplace, or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREVAILING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH FUTURE EFFECT.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA CONCERNING SUCH MARKETING AT ANY TIME. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA
The duration of storage of personal data is based on the respective statutory retention periods (e.g., commercial and tax retention periods). After the retention period has expired, the relevant data will be routinely deleted, provided they are no longer necessary for the fulfillment of the contract or pre-contractual measures and/or we do not have a legitimate interest in further storage.